First impressions are critical. When it comes to making them the eyes are the first participants. The eyes consume vast amounts of information and relay it to the brain. This process allows us to make snap judgements about whether something appeals to us or not. Often, this snap judgement is all you will ever receive.
So, good design matters and good communication matters more. Your ability to catch your audiences attention. Create a good first impression. And communicate your message is crucial to the life of your business. Brand integrity is very important to the success of any message. If consistency is what makes a brand, inconsistency weakens it. Brian believes that a strong brand is more about image and message consistency. Not a cool logo or fad. If your brand already has a strong presence in your market, Brian will work with you to find new ways to enhance it.
But, if your brand is weak, or nonexistent, Brian can help there, too. Every project has the same design philosophy approach. It has to convey a message in a simple yet intriguing way. Trendy, stylish design without a solid message serves no one.